ETG Media Kit

Erik the Travel Guy is a multi-channel platform with one objective: inspire consumers to travel. The platform consists of an Emmy-award winning television series, a library of online videos, podcast series, articles, web site and social presence.

The platform is based on the editorial message of Erik Hastings (aka Erik the Travel Guy). And that mission is to motivate viewers, listeners and readers to travel by presenting meaningful, relevant, honest, intelligent and entertaining travel content.

The ETG platform television content is distributed on public broadcasting (PBS), ABC, NBC, CBS, Fox and The Create channel. Long form television content can be found online on PBS.org, Amazon Prime and YouTube. Short form IP can be found on YouTube.com. His audio podcasts can be found on Apple Podcasts, Spotify and anywhere listeners find their podcasts. Written content is distributed through his blog and website.

Erik's reach is growing because his message is resonating with the industry and consumers. He has been recently featured on Dr. Oz, The New York Times and Better Homes & Gardens magazine.

electronic Media Kit

Watch Full Episodes

Broadcast & VOD

Beyond Your Backyard is an Emmy award-winning, educational travel series highlighting destinations in North America and beyond demonstrating there’s so much more that brings us together than divides us. Each episode is focused on one geographic place. Erik is looking for meaningful stories to bring to his viewers. Emmy award-winning television personality Erik Hastings (Erik the Travel Guy) travels beyond experiences to uncover the soul of every place he visits. Each episode digs deep to educate viewers on the history and culture, delicious food, famous attractions as well as off-the-beaten-path haunts; reminding viewers us how exciting it is to share and understand one another and just how connected we really are.

Beyond Your Backyard is nationally syndicated on PBS and CREATE and is seen on 330 broadcast channels in 161 markets in 48 states in the United States. Each episode is seen by three million people (estimated). Full episodes are also available on Amazon Prime and other digital VOD platforms.

10 of the Top 10 markets in the US
21 of the Top 25 markets in the US
40 of the Top 50 markets in the US
Total station count: 330
DMA's: 161
USTVHH Coverage: 85%
Each episode of Beyond Your Backyard is seen by 3 million people
Through broadcast, Erik is seen in 85% of American households
Primarily residing in the Eastern Timezone
50% of the BYB's audience is 50+
25% of BYB's audience is 18-34
25% of BYB's audience is 35-49
100,000k+ Income
Educated, With Children

Beyond Your Backyard NOW!

Beyond Your Backyard NOW is the must-watch destination for all things travel, presented in a timely, informative and entertaining format. Emmy-award winning host and travel expert Erik The Travel Guy inspires viewers to step out of their comfort zones and into their next great adventure. Beyond Your Backyard NOW breaks today's mold of conventional (and often boring) travel “infotainment”. Each one-hour episode is presented three times a week and reminds viewers that travel is rewarding and fun. Beyond Your Backyard NOW is disrupting the travel industry by reminding viewers that travel is FUN and rewarding by providing them with relevant, honest and actionable travel information.
A Word About COVID-19 - During these unprecedented times, Beyond Your Backyard NOW will include useful and important information pertaining to COVID-19 and its impact on travel and travel planning.

ETG YouTube Channel

Short-Form IP Library

Erik the Travel Guy has produced thousands of short-form videos designed for digital platform distribution. To date, the platform distributes close to 1000 videos on his YouTube channel, social channels and client platforms. The platform's online video library consists of destination overviews, travel tips and travel-related information videos. Most can be found on his YouTube channel. YouTube Channel Performance Metric Highlights:

50,000 views per month
Average video watch duration is 1:45
75% of his YouTube audience are between the ages of 18-54
95% of his YouTube audience resides in the USA, Canada and Mexico
New videos uploaded each week
All episodes Beyond Your Backyard are uploaded to YouTube

A Natural, Honest Spokesperson For Travel

Erik the Travel Guy's approachable and honest persona continues to gain attention from national media outlets, top travel brands and his entertainment industry peers. In 2019, Erik and his team won two EMMYS for excellence in television programming. Erik recently appeared on "The Dr Oz Show" to give helpful travel advice. Erik speaks at conferences, appears as a guest on radio and television and has been quoted in numerous local and national publications. In short, guest-bookers count on Erik to deliver reliable, honest travel information to their audiences. Travel brands such as Carnival Cruise Line trust Erik to accurately align their brand with his.

The Podcast

Let’s make planning your next great vacation fun and affordable! Each episode, Erik Hastings aka Erik the Travel Guy and Erin Sega whisk you away to exotic locales, unlock secrets and demystify the entire vacation planning (and taking) vacation process. The Erik the Travel Guy podcast is your VIP ticket to lively fun with travel newsmakers and in-depth discussions and insightful tips to help you get the most out of your next great escape. Each episode, you’ll learn where to go, what to do and how to successfully “vacation like a pro”. Listen along as Erik and Erin share insights from the road, first-hand experiences and the hidden secrets to making the most out of your next vacation.

Why Erik? Why THIS Guy?

Erik Hastings (aka Erik the Travel Guy) has an impressive career in media creation. From stage to TV to radio, Erik has always made people laugh. He's worked for (and with) prestigious media brands such as The Walt Disney Company, WABC Radio, HBO and many others. In 2006, he channeled his 20+ years of experience into the Travel and Tourism industry and immediately was hooked. Today, he is committed to producing meaningful, entertaining and honest travel content in the hopes of inspiring his audience to travel. over time, he has learned that travel is more than just "fun in the sun". he believes travel is good for the soul and and ideal way to learn more about ourselves through culture immersion.

Custom Production / B Roll

Our sponsors enjoy OWNERSHIP of the content we create together. Produced IP can be licensed in perpetuity and custom IP is always "restriction-free" to use.

Custom production is NOT the core of our business but it is a critical piece of the puzzle to provide even more value for a sponsor's spend. Erik's talented production team are experienced in capturing authentic imagery for sponsors. B Roll, short form video, television episodes, location shoots and studio set ups are all in our portfolio.

Feed the social beast! Erik's creative team supply partners with high quality HD B Roll

Organized by subject matter
HD
Duration varies based on scope of agreement
Destination ownership in perpetuity
Delivered via Dropbox or hard drive

Example shown is watermarked and exported for easy-viewing on YouTube.

Erik's Audience - Who They Are & Where They Live

Erik's platform speaks directly to consumers who are educated, married (some with children) and have discretionary income for travel. The core of his audience are a group of individuals whom are "influencers" in their circle of friends and family. Erik's media supplies reliable and honest information from which they make travel decisions.

60% of his audience lives East of the Mississippi River
62%/38% Male/Female Split
61% are between the ages of 25-44 (YouTube metrics)
16% are between the ages of 45-54 (YouTube metrics)
15% are between the ages of 18-24 (YouTube metrics)

In Good Company

Erik and his experienced production team have amassed an impressive collection of current and past sponsors/underwriters. The platform's IP have been (and are currently) seen and heard by millions of consumers on television, radio and online. References are available upon request. Here is a sample list.

Visit California
Hertz
CruiseOne
Destination Gettysburg
Visit Sweden

Carnival Cruise Line
Pinehurst Resort
Norwegian Airlines
Experience BCS (DMO)
Nemacolin Woodlands Resort

American Airlines
PAGO Region
Radisson Blu
Montgomery County (DMO)
The Greenbrier

NOLA
Wytheville, VA (DMO)
World Travel Holdings
Mississippi State (DMO)
Colonial Williamsburg

Authentic Editorial

Erik is on a personal mission to help consumers travel more often. The media he creates is effective, approachable and authentic. Because of his acute understanding of his audience, he (and his team) create IP with a proprietary blend of emotional storytelling, humor, facts and his editorial opinion. He is transparent with his audience about his content and the role sponsors play. His editorial content consists of:

A Weekly Television Series
Short-Form Online Travel Videos & Tips
Articles
Social Media Posts
Monthly Newsletter (opt in only)
Podcast

Sponsor Friendly

Erik and his team create IP that sponsors love because he loves what he does! He works with sponsors who wish to associate their brands side-by-side with his editorial point of view. He has worked with and for notable travel brands such as Carnival Cruise Corp., Hertz, American Airlines and countless DMO's for more than a decade. Sponsors appreciate his authenticity, passion and commitment to integrity and honesty while still having fun! Sponsors participate by: