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Please consider this an informal invitation to start a dialogue. If you are a DMO, resort, or travel product provider, then let's talk. I've helped brands large and small such as The Greenbrier, Pinehurst, Hertz, CruiseOne and countless others. By working for more than a decade in the tourism space, I have become a travel brand strategist, message creator, video content producer and deployment expert. Please reach out immediately with no obligation to proceed past our initial call to discuss if/how I can help you. Thank you for your time and consideration.
Erik Hastings |
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Why Video?
Video is the most effective marketing tool in today's travel marketing world. 90% of user say that seeing a video about a product is helpful in the decision process. 87% of online marketers use video content according to Outbrain. After watching a video, 64% of users are more likely to buy a product online, according to ComScore. |
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Why Us? / Meet Us
Combined, our creative team is proud to have been working in travel video marketing for more than 50 years! Notable clients: World Travel Holdings, The Greenbrier, CruiseOne, Pinehurst, Hertz, NOLA just to name a few. We DO what we SAY were going to do. We do it on time and within the budget. |
ARTICLE: The State of travel marketing (read more)
The World Has Changed…
The average consumer that intends to travel in the next 12 months receives an estimated 3,850 marketing messages per day. Is YOUR message one of them?
Marketers of travel and travel related products and services, face an unprecedented challenge of getting clear messages heard in the noise of today’s connected world.
CONSUMER DRIVEN CONTENT drives vacation trends and tried and true visitor or customer patterns no longer exist. The wealth and depth of information has caused a serious disruption in travel consumer decisions.
Your potential visitor is relying on a valid resource, it’s time to embrace the changes and use them to your advantage.
Now What?
It’s time for an assessment. Keep what is working, and ditch the rest. New tactics are needed.
A clear need for volumes of consistent, reliable, credible and shareable content is within your organization's reach
All marketers who are responsible for converting browsers into buyers must create a roadmap to foster the creation of content like never before. This content must emotionally connect with consumers to cause them to take action.
I Can Help…
Since the age of 10, I have traveling the world. First with my parents, then as an adult. My passion for understanding market trends, anticipating visitor’s desires and needs grew into a profession.
TIME Sensitive, in one meeting, we’ll get the ball rolling in the right direction for your destination, company or business.
Through action, you will emerge in CONTROL which will inspire others to follow suit.
Once the roadmap is created, it’s time to deploy, measure and understand the results so the plan can be adjusted.
I will work with you as long as work is needed. I will bring my 20+ years of media creation and strategy expertise to your table. Together we will assemble the resources necessary to get to the finish line. I work with some of the most creative storytellers, filmmakers and tactical thinkers in the travel business who know how to see a place/business through a consumer’s discerning eye and limited attention span.
Customized
This is not one size-fits all process, but it’s also not reinventing the wheel. Each program is tailored to fit your needs and budget.
A realignment of resources and cooperation with stakeholders is usually one of the best courses of action.
MOST organizations already have these tools and resources in place, but now it’s time to bring them together on a united front and the roadmap we create will do just that.
The road to search, discovery, analysis, creation, deployment and measurement will fit within your budget and it starts with a simple phone call or email.
The average consumer that intends to travel in the next 12 months receives an estimated 3,850 marketing messages per day. Is YOUR message one of them?
Marketers of travel and travel related products and services, face an unprecedented challenge of getting clear messages heard in the noise of today’s connected world.
CONSUMER DRIVEN CONTENT drives vacation trends and tried and true visitor or customer patterns no longer exist. The wealth and depth of information has caused a serious disruption in travel consumer decisions.
Your potential visitor is relying on a valid resource, it’s time to embrace the changes and use them to your advantage.
Now What?
It’s time for an assessment. Keep what is working, and ditch the rest. New tactics are needed.
A clear need for volumes of consistent, reliable, credible and shareable content is within your organization's reach
All marketers who are responsible for converting browsers into buyers must create a roadmap to foster the creation of content like never before. This content must emotionally connect with consumers to cause them to take action.
I Can Help…
Since the age of 10, I have traveling the world. First with my parents, then as an adult. My passion for understanding market trends, anticipating visitor’s desires and needs grew into a profession.
TIME Sensitive, in one meeting, we’ll get the ball rolling in the right direction for your destination, company or business.
Through action, you will emerge in CONTROL which will inspire others to follow suit.
Once the roadmap is created, it’s time to deploy, measure and understand the results so the plan can be adjusted.
I will work with you as long as work is needed. I will bring my 20+ years of media creation and strategy expertise to your table. Together we will assemble the resources necessary to get to the finish line. I work with some of the most creative storytellers, filmmakers and tactical thinkers in the travel business who know how to see a place/business through a consumer’s discerning eye and limited attention span.
Customized
This is not one size-fits all process, but it’s also not reinventing the wheel. Each program is tailored to fit your needs and budget.
A realignment of resources and cooperation with stakeholders is usually one of the best courses of action.
MOST organizations already have these tools and resources in place, but now it’s time to bring them together on a united front and the roadmap we create will do just that.
The road to search, discovery, analysis, creation, deployment and measurement will fit within your budget and it starts with a simple phone call or email.
